Latest Strategies, Trends, Best Tools and Applications
Attract more talents, faster, and more cost effective than competition
Recruiting is about building relationships - the difference today is that many of these relationships are built online.
Using social media to support recruiting efforts is one of three hot topic in recruitment right now.
Learning about social media and developingsocial media strategies is crucial in today's online recruitment initiatives. When used correctly, social networking can be an extremely powerful and effective tool in recruiter-candidate relationship building.
Your company/organization/brand is (like others) most probably already present on Social Networks. The goal of this workshop is to better leverage this presence for employment branding, improved recruitment efficiency and attraction of best talent.
Talking to recruiters it regularly turns out it is difficult to find extraordinary candidate for important position, even at high levels of unemployment. Competition for talents will always be tough and crucial, no matter what dimension of the crisis are.
Although industry contacts, expertise, job fairs and traditional media/job boards might still be the main source for recruiting, the growing part of it is becoming Social Media.
Social networks mostly used by recruiters
Approx 90% of recruitment on Social Media takes place on Linked In, Facebook and Twitter.
LinkedIn has been known as Social Media Business Network, or world standard for professional networking, but trends are changing fast and that is why I prepared this workshop for you. You will find out what you can and should do to achieve your goals and be step ahead of competition or other recruiters.
Opposite to what numerous (mostly self-proclaimed) Social Media experts claim, these networks are neither a magic dust, nor a formula for over night results.
They require knowledge, skills, continuous effort coupled with right strategy, and tools which continuosly change, like everything else in business.
Recruitment on Social Networks in Numbers
14.4 million people have used Social Media to find their last job in 2011.
89 % companies will use Social Media Networks for recruiting in 2011.( 6% increase comparing to 2010.) 80 % of them is using LinkedIn, 50 % uses Facebook and 45 % Twitter.
65 % of these companies successfully hired via Social Media Networks.
55 % of these companies and professional recruiters plan to invest more in social recruiting this year, 2011.
Percent of HR professionals who use Social Media Networks for recruitment went up 54 % in comparison to 2008., and is 89 % now.
(Source of data: Wall Street Journal and Mashable)
Benefits of Social Media as a Recruitment Strategy
* Simple and fast process of updating candidates about recruitment and selection process status
* Involvement of your employees and tapping in their networks (your employees acting as your employment brand ambassadors)
* Low cost entry
* Numerous free applications
* Marketing of your company as a desirable employer.
* Reaching passive candidates who are not looking for a new job and who represent a ''holy grail'' of recruitment...
Good presence and strategy on social networks also strengthens your brand not just in the eyes of future employees, but also in the eyes of your clients/customers and those who are already working in your organization.
Modules and topics of this workshop:
# Most popular platforms used by recruiters
# Key to best recruiting Social Media strategies
# Your main goal as a recruiter on social networks
# Strategies, trends, tools, latest apps and practical tips for recruitment of talents on social networks
# Where are your potential candidates and how (not) to approach them on LinkedIn, Facebook, Twitter, YouTube etc….
# What are the ways relationships are built online and what effective communication with potential candidates looks like on Social Media platforms
# Case studies – how famous companies successfully executed the strategy, and recruited talents on social networks, how they saved time and money ( up to 50 %) , how they engaged passive candidates not looking to change jobs (Deloitte, Rock Caffe, UPS, e-Bay, AdobeSystems and others.)
# Different strategies and approach on different networks: LinkedIn, Facebook, Twitter, YouTube, company blog, career site...
# Special applications for recruiters on LinkedIn, Facebook, Twitter etc…
# Pro and cons of using each of these platforms for recruitment (typical advantages, disadvantages and traps)
# Most typical mistakes recruiters make on each of these networks
# How to advertise on these networks and how to save up to 50% on ads etc.
Workshop agenda and duration
Basic workshop is one day long, and more detailed version (with more exercises and case studies) requires two days.
Ask for detailed AGENDA of the workshop ''Recruitment on Social Media Networks'' by sending a short e-mail by clicking HERE.
In the promotional period 15 members of your organization can attend in-house workshop for total of just 1299 CHF - on the agreed date. Apply now!
First come, first served basis. Make sure you book your spot NOW.
IF YOU HAVE RECEIVED THE COUPON with 50 % discount for the in-house workshop, please mention that in your application.
Short history of this workshop
This workshop is brand new and has been delivered companies in Europe and Middle East. (Coca-Cola, Carlsberg. L'Oreal, Al Tayer Group, Distributors of Milka, Toblerone, Pampers, Durex, etc.) Ask for reference HERE.
All we are going to discuss and explain on this workshop is a result of few months long research, interviews with recruiters, and recent experience of Fortune 500 companies. Part of this material is provided as a White paper for MBA and Company, ( Top 100 New Business 2010. Winner + Shell Livewire Grand Ideas - Winner, as seen in Bloomberg Businessweek, The Economist, Financial Times.)
To verify that, or get a reference please contact Chairman of MBAandCo Mr. Daniel Callahan, by e-mail address or telephone number I will provide to you upon request.
Small part of this material is an article on my business ladership blog. The same article is on the website of Work4Labs. This company (based in San Francisco) creates application for Facebook i.e. recruitment, used by Citibank, Accenture, Oracle, Microsoft, KPMG, Intel, PwC, Hard Rock Cafe, Adecco, Manpower, Randstad and others.
There is a possibility of individual consultations, evaluation, or practical (hands-on) sessions with you or your team, where we would improve your strategy on Social Media Networks or execute necessary adjustments, change or update and fine tune your existing strategies, applications or tools.